PCC pilot · applications open
A facilitated workshop to find your product–customer coupling.
A free, facilitated diagnostic for B2B founders who want a sharper read on whether their product and customer are actually coupled — not a pitch-deck answer. One workshop, twelve months of light-touch follow-up, and your case becomes part of an open research record (anonymous unless you opt in).
What you get
- A facilitated PCC diagnostic — on paper, in one session, with the lead facilitator.
- A take-home empirical protocol tailored to your quadrant.
- Twelve months of light-touch follow-up — a longitudinal mirror most founders never get.
- Your case in an open research record (anonymous unless you opt in).
What you commit to
- One workshop session (in person or remote).
- Three 10-minute quarterly check-ins (T3, T6, T9).
- A 45–60 minute T12 interview.
- Take-home protocol between sessions.
- Intake consent and ongoing willingness to be studied.
Who this is for — and not for
For
- B2B founders selling to organizations — pre-revenue or post.
- Founders who'd rather have an honest read than a flattering one.
Not for
- Consumer / B2C ventures — the framework lands differently; out of scope for the pilot.
- Research-only or non-commercial projects.
The paper
v7 · April 2026The customer is already running a regulator that keeps their business alive. Your product proposes to alter it. PMF selects on whether the alteration is worth its cost. One mechanism — the customer's regulator — explains switching cost, timing, iteration, and pivot survival. Four phenomena, one structure.
About the facilitator
Dr. Tamas Babel
management consulting · corporate executive leadership · venture founding · academic research
The mapping between Ashby's regulator and product–market fit emerged from cofounding two deep-tech ventures and running into requisite variety the hard way. The workshop is the practitioner side of that work — a structured conversation, on paper, between you and someone who has sat on both sides of the table.
FAQ
Does it cost anything?
No. Participation is free for the duration of the pilot.
How is my data used?
Aggregate, de-identified findings may be published as research output. Your name and venture are not disclosed publicly unless you opt in.
Is it confidential?
Yes. Information you share is only seen by the facilitator and the named external accountability party.
Can I withdraw?
Yes — at any time, by emailing the lead facilitator. Your application and consent record are deleted within 30 days.
Is this the workshop kit?
The PCC diagnostic in this program is conducted on paper, in person, with a facilitator. The published Babel (2026) paper and the workshop kit (when released) describe the framework; they do not constitute the diagnostic itself. The diagnostic is a facilitated conversation, not a worksheet.
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